Information Architecture

Information Architecture is the backbone of any Web site. It organizes and presents information in a way that is useful and effective for the end-user. This architecture creates a coherent system for categorizing content and identifying connections that cut across categories, allowing for easy navigation and better interaction between user and content.

For site developers and content authors, an intuitive Information Architecture allows for easy collaboration and updating of content. Within this system, future enhancements and scalability become a matter of course, not a cause for budget-wrenching panic.

Information Architecture and Interface Design turn strategic objectives into a simple and effective concept for your users.

Structural Design of Shared Information and Site Organization
Content is the biggest reason users visit your site and is the heartbeat of your CMS Solution. We help ensure that your content can meet your users' expectations and support your business goals.

Metadata and Taxonomy
Content Management Systems use information to track content. That information is metadata, comprised of any number of taxonomies or other controlled vocabularies.

Good metadata and taxonomies help ensure efficient content authoring, management and publishing. It improves search results, letting users find the information or products they want even faster. A sound taxonomy structure can even serve as the basis for your web's browsing system.

Search
The content on your web site needs to be easily accessible and searchable for your users. Enthink offers a solution that goes far beyond simple search tools. We provide tools that search any unstructured text, documents, presentations, Adobe PDF files and virtually any other file residing online.

We also offer "Faceted Search" solutions, which is a hybrid of search and navigation, allowing users to browse through vast amounts of information in a more specific and personal way.

We can help capture user query results from a search to show exactly what users are looking for and help improve your content, navigation and search performance to meet your user's needs.

Labeling and Navigation
Visitors to your site need to intuitively find their way around. Labeling and navigation helps your users find the general area that they're interested in. When we plan your site we think about the structure first. We physically map out the pages for your site architecture which serves as the foundation or blueprint for your site.


Contact us to find out what our thinking can do for you